The Vermeer philosophy strongly reflects the Company's character, which encompasses the solid foundation built from decisions made in the past and planning for the organization's present and future. The 4P philosophy is at the forefront of Vermeer. It's the organization's core principles that steer the hub which consists of Vermeer principles, people, products and profit.

Principles. At the center of the 4P philosophy are the guidance of Biblical principles, such as striving for excellence, honesty, stewardship of resources and honoring the Golden Rule "Do for others what you want them to do for you".

Vermeer seeks to achieve this through:

• Providing customers valuable products and business solutions, helping gain and retain customers' respect and loyalty;
• Exhibiting a high level of integrity and excellence in the equipment manufacturing industry as well as the communities in which our corporate offices are located;
• Guidance of Biblical principles including stewardship of key resources, and honesty-driven approaches to product marketing and relationship building;
• Responsible stewardship of human, financial, intellectual, time and environmental resources; and
• A Company-wide transformation involving a lean-based continuum of waste elimination and value innovation

People. Vermeer values its employees by providing a stable work environment, opportunities for growth with the company, professional development and company profit sharing.

Vermeer seeks to achieve this through:

• Placing a high value on its employees, their families, and the communities in which Vermeer employees live;
• Supplying straightforward and frequent communication;
• Offering competitive wage and benefit packages; and
• A working environment where safety is a #1 priority.

Product. Vermeer provides customers with valuable products and business solutions, helping gain and retain customers' respect and loyalty.

Vermeer seeks to achieve this through:

• Placing the needs of customers first and identifying these needs within the domestic and international markets;
• Striving to become the market leader within the business segments the Company serves; and
• Prioritizing the design of safe and high quality equipment.

Profit. Attain a profit that will finance Company growth and finance the needed resources to gain a competitive advantage within the industry.

Vermeer seeks to achieve this through:

• Establishing profit goals which can sufficiently finance the Company's growth and provide the needed resources to gain a competitive advantage;
• Maintaining a solid financial foundation while sharing Company profits with its employees and local charities in communities where Vermeer employees live; and
• Realizing profit is the reward if products are priced competitively, and built with quality and reliability which exceeds the customer's needs.