Anderson will focus on expanding marketing presence on a local level at more than 450 Vermeer dealerships across North America by working with Vermeer dealers and the Vermeer Forage Solutions marketing team.
“It’s a privilege to have the chance to work hand-in-hand with Vermeer forage dealers and help elevate their business through marketing strategy,” Anderson said. “I can’t wait to start putting the miles on, genuinely getting to know these folks and making sure they know without a doubt that the Vermeer team is just as invested in their business as they are in us.”
Prior to partnering with Vermeer, Anderson graduated from Oklahoma State University with a degree in Agricultural Communications and a minor in Animal Science. She has worked for the National Western Stock Show for the past nine years where she served as the Livestock Coordinator. Her responsibilities included overseeing all livestock print and digital marketing assets for the 16-day multi-species international event. Most recently, she led efforts from the livestock perspective in developing, onboarding and opening the Stockyards Event Center — a new 20-acre state-of-the-art facility.
“Being a good business partner to our dealers and providing them with the resources they need to be successful in their operations is our number one priority,” said Bret Julian, director of sales for Vermeer Forage Solutions. “Our dealers are incredibly good at what they do every day — it’s important for their potential customers to know that.”
“Ramping up marketing support for our dealers is becoming a very large focus for our team,” Julian said. “Focusing on turn-key marketing programs and adding someone who is 100% focused on helping our dealers promote themselves locally is just the beginning.”
About Vermeer Corporation
Vermeer delivers a real impact in a progressing world through the manufacture of high-quality agricultural, underground construction, surface mining, tree care and environmental equipment. With a reputation for durability and reliability, that equipment is backed by localized customer service and support provided by independent dealers around the world. To learn more about Vermeer, products, the dealer network and financing options, visit vermeer.com.